At the core of our mission is a belief that winter sports are, quite literally, for EVERY BODY. Whether you were born on skis or it’s your very first time, if you are recreating on snow, you are outdoorsy and you belong in this space.
We exist to create a community within winter sports that welcomes everyone, regardless of size, shape, color, ability, or background. We are advocates for plus-size skiers, snowboarders, snow and winter lovers, working to change perceptions of what outdoorsy looks like.
What We Do
Working with trusted suppliers, we offer an extensive range of quality, affordable, technical ski clothing in women's sizes up to size 30 and men’s sizes up to 10XL. We ensure that our pants, jackets, and base layers have the technical features you need to feel warm, comfortable, and able to make the most of your snow and outdoor experiences, whether that’s shredding the ski resort, sledding with kids, waiting for the perfect shot at dawn, carving up the backcountry, or hiking in the rain.
The Plus Snow Difference
Our goal is to make sure that you have high-quality plus-size snow gear that fits your body shape. At Plus Snow, you’re never a one-size-fits-all - we ensure our range caters to a variety of body shapes. Hate waist gape? We gotcha. Bigger through the middle? Come on in. Curvy all over? No worries.
Unlike other online retailers that leave you guessing with vague size charts, we hand-measured every garment in our range ourselves. Our Shop Your Shape service is a free, personalized service that will recommend products that are right for your measurements, needs, and budget. No more label anxiety: we want you to feel that tingle of excitement when your perfectly fitting, cute, quality ski gear arrives at your door.
We are relentless advocates for the plus-size community. In addition to petitioning global brands and suppliers for extended sizing ranges and higher quality gear options (hello Gore-tex bibs), we highlight the stories of plus-size athletes and adventurers getting after it in the outdoors. - because representation matters.
Through partnerships, storytelling, and building a community, we are changing perceptions, one step at a time. Join Us! | | |
Our Story - Plus Snow International
Plus Snow was founded in 2015, when founder Mon Balon made the decision to shift away from a bricks-and-mortar business in Melbourne, Australia to an online-only ski store that now serves customers across the world.
Having built her business on great relationships, Mon knew it was important to listen to her customers as she planned the change, particularly those whose voices weren’t being heard elsewhere. Many appreciative plus-size customers came forward, and one, in particular, suggested that Mon ‘create a website which sells only plus size snow gear’. Recognizing that there was a true need that wasn’t being filled, she decided to create a website and range doing exactly that.
Mon knew that she was one of the few people who could make this happen. She had grown from a ‘ski shop kid’ in the back rooms of her mum’s Ski Recycle business in metro Melbourne to being a respected retailer in her own right, even spending time as the only female representative on the retail board of the SIA - Snowsports Industries of Australia. With this strong industry reputation, Mon was able to take her idea to her existing suppliers, asking them to make ski gear in an extended sizing range that would fit more plus-size people. They said “Yes!” – and just like that, a brilliant idea became a reality.
In the time since Mon and her team have continued to expand Plus Snow’s range of plus-size snow and outdoor clothing products and suppliers. Plus Snow International was launched in 2020, bringing high-quality plus-size outerwear to a global market. Demand continues to grow, with 97% of plus-size women recently surveyed reporting they have had trouble finding snow gear that fits.
We’re proud to say that we can fit our customers most of the time. But we won’t stop there – we want to get to 100% and to continue to grow the range of plus-size clothing options for skiers, snowboarders, and outdoor lovers of all kinds. We know there’s work to be done -- at the Denver Outdoor and Snow Show in 2019, we found almost no North American brands supplying the plus-size market! But things are changing, and we’re excited to feel a small part of this change, and we will keep pushing our suppliers and the industry to recognize the needs of plus-size skiers and boarders.
At the core of our mission is the belief that the joy of the outdoors belongs to everybody. More than just a website, we want to create a community and a movement- that opens doors to winter sports participation for all. Join us! | | |
Podcasts and Interviews with Founder Mon Balon
- Gear Junkie - The Best Plus-Size Ski & Snow Gear for Women, March 2022 - The Best Plus-Size Ski & Snow Gear for Women
- Miss Snow it All - Plus Size Skiers no longer left out in the cold
- Outside Magazine - Hey Outdoor industry we need plus size ski gear
- Plus Size Travel Too blog - Interview: Plus Size Ski Wear And Snow Clothing With Monica Balon Of Plus Snow
- Revelstoke Review & Trail Times - Online Entrepreneur launches plus size snow gear store in North America
- She Explores Podcast - OnShe-Explores.com Site, Apple Podcast & Spotify Podcast
- Explore Magazine - Finally, Plus Size Ski and Snowboard Gear is Available Across Canada
- Ski Moms Fun Podcast - Mon Balon, Making Skiing and Riding Accessible to Women of All Sizes
- SnowsBest - When ski pants truly change a woman’s world (and body image)
- Shopify - Inclusion in Retail: How to Craft an Inclusive Shopping Experience